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Create an Influential Brand Archives - Influential
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Create an Influential Brand

Digital Brand: Why you need one

Why do people and businesses need a digital brand? A strong digital brand is fast becoming your most important marketing tool. Our changing culture, business practices and career paths have mean that strong personal and company digital brands are essential to help you be perceived as a leader in your market. Who needs a digital brand? Professionals Business owners Executives Creatives Politicians Change Advocates Sole Traders Entrepreneurs Small Businesses Companies Anyone who wants to make a difference or become leaders in their field or organisation People and companies who are already influential and want to maintain, consolidate or focus their authority, market share and...

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Becoming a social business

How to become a social business To survive and thrive as a business in the new digital economy you need to do far more than just put out digital equivalents of your TV and print advertising. There is an argument that if businesses aren’t ruthless, self-serving and deliberately ignorant of the needs of others they will go broke, and this has certainly been the strategy of some of the most successful businesses over the past decades. However business leaders are increasingly adopting a new approach that combines the benefits of capitalism with...

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Your brand story

Telling your story   The keystone of building your brand is telling your story. The greatest successes and creations in human history owe their existence to a powerful story, and the greatest idea or product is almost worthless without one.   “As humans we are the product of the stories we tell ourselves – we are fundamentally narrative beings” – Dallas McMillan   Creating the right narrative for your brand is essential – in fact focusing on the story with everything you do is critical. What people care about is people – what happens to them,...

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Brands with personality

In our new social media and social business landscape, the expectations we have of brands and people are changing abruptly. Brands are becoming more personalised (to the consumer) and also becoming more personable (having more characteristics of a person). At the same time, our personal brands (in many cases largely comprising our consumer brand choices) are becoming stronger and more prominent. This is eroding the barriers between brands and people. Let's examine this further, looking firstly at successful personal brands, and then at company brands which have created a value proposition by...

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Define: brand
Jan 19 2013

What is a digital brand?

Before we start creating a digital brand, it is important to understand what a brand is. The meaning of the word brand has changed a lot over the years. What is a brand? A couple of hundred years ago, a brand was something people used to mark cattle, horses and other animals that they owned - it was usually applied by heating a metal implement with a pattern, letters or numbers to the unfortunate animal. In the early to mid 20th Century, a brand was a name and logo of a company. By...

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Creating an Influential Brand

Welcome to a level playing field Our world has changed dramatically in the last few years with the rise of the internet, social media, mobile computing and other technological developments. This online evolution is transforming business, careers, marketing, socialising, learning and practically every other aspect of life. Democratization of media and publishing means that marketing yourself or your business has changed for ever. Suddenly anyone, anywhere in the world has access to communication tools which are powerful, instant and free - and there are no limits on what they can achieve. Small up-and-coming brands...

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