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Influence Archives - Influential
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Influence

Is Influence the Currency of the new Social Economy?

Understanding influence is central to understanding the future of business The rise of social media and influence monitoring tools like Klout means that we can now measure the previously invisible interactions that mark and transmit influence within human networks. In the increasingly important Social Economy, influence is something that brands and marketers are struggling to understand and to harness. The new connected economy We are witnessing the rise of a new connected  economy where value is delivered across human networks. Relationships and personal interaction form the foundation of this economy, and the subtle currents...

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Define: Influential

in·flu·en·tial   /ˌinflo͞oˈenCHəl/ Adjective Having great influence on someone or something. How we define influence and being influential at Influential Digital To us, influence is effective communication that delivers results. Being influential isn't so much about "how to make friends and influence people" or controlling people or situations. It is identifying what you really care about or stand for then becoming more effective in conveying this to your market, and living it within your life or your organisation. Being influential means leading and taking a stand, and being the one people look to for answers and direction. If...

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On doing what you love

Social Media, Google and the Web has changed our lives forever, and for the better I realise there are also real downsides which we are only just beginning to see, but lets face it, it isn't going anywhere, so we need to learn to adapt and make it work for us, rather than trying to avoid it. I think it is valuable to reflect on the changes that really impact our lives and opportunity to do what we love and live how we want to. You've probably heard the career advice to do...

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Influence – by Robert Cialdini

Influence - Psychology of Persuasion  Robert Cialdini, in his book Influence, the psychology of persuasion details his study of what influences people to make certain decisions. He has found that across cultures, social groups, different occupations, geographies and industries, that the factors which influence people fall into a small number of principles; He found that while people mostly think they use rational and reasonable apporaches to making decisions, in fact their decisions are often driven by simple, reflexive responses. [leadplayer_vid id="510A8FA50B509"]     These universal principles of influence are: Reciprocation Commitment and consistency Social Proof Liking Authority Scarcity Cialdini argues that even though people...

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