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Personal Branding

Personal Branding for Professionals – how your appearance matters

Personal Branding and Professional Brands are often discussed together as if they are opposites, which is ironic because for most professionals your professional brand is very much a personal brand. Professionals primarily deliver their clients value by their services (rather than products) and these services are usually tailored to the individual, and thus personal in nature. As a result professionals tend to develop strong relationships with their clients, and their clients in turn bond to "their" provider. This means that to a great extent your professional brand is your personal brand. But it...

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