Having great influence on someone or something.
How we define influence and being influential at Influential Digital
To us, influence is effective communication that delivers results. Being influential isn’t so much about “how to make friends and influence people” or controlling people or situations. It is identifying what you really care about or stand for then becoming more effective in conveying this to your market, and living it within your life or your organisation.
Being influential means leading and taking a stand, and being the one people look to for answers and direction.
If you can’t do this in your own market, it might be time to rethink your direction.