This online evolution is transforming business, careers, marketing, socialising, learning and practically every other aspect of life.
Suddenly anyone, anywhere in the world has access to communication tools which are powerful, instant and free and there are no limits on what they can achieve.
The upside of is that if you have an amazing business idea, or some unique, valuable knowledge to share on a subject, there is a tangible business opportunity here for you. Provided, that is, that you are prepared to put some real effort into it.
The downside of this is that your career and skills have become a commodity – it’s only a matter of time before your work can be outsourced to someone else. If you own a business you may find your margins undercut by online sales or outsourcing. If you are an employee your job may be less secure or less satisfying as companies try to compete on price.
You need to be more than just your education, your skills or your CV. You need to create unique value that makes people want YOU (rather than just someone like you).
The key to success in this social marketplace is authenticity. This means building your business or career around something you really care about and promoting it with a brand which appeals to other people who share your passion.
As a person of influence you are someone whose opinion and knowledge people respect. You are someone whose advice, services or products people actively seek out.