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Influence – by Robert Cialdini

Influence - Psychology of Persuasion¬† Robert Cialdini, in his book Influence, the psychology of persuasion details his study of what influences people to make certain decisions. He has found that across cultures, social groups, different occupations, geographies and industries, that the factors which influence people fall into a small number of principles; He found that while people mostly think they use rational and reasonable apporaches to making decisions, in fact their decisions are often driven by simple, reflexive responses. [leadplayer_vid id="510A8FA50B509"]     These universal principles of influence are: Reciprocation Commitment and consistency Social Proof Liking Authority Scarcity Cialdini argues that even though people...

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Digital Brand: Why you need one

Why do people and businesses need a digital brand? A strong digital brand is fast becoming your most important marketing tool. Our changing culture, business practices and career paths have mean that strong personal and company digital brands are essential to help you be perceived as a leader in your market. Who needs a digital brand? Professionals Business owners Executives Creatives Politicians Change Advocates Sole Traders Entrepreneurs Small Businesses Companies Anyone who wants to make a difference or become leaders in their field or organisation People and companies who are already influential and want to maintain, consolidate or focus their authority, market share and...

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Creating an Influential Brand

Welcome to a level playing field Our world has changed dramatically in the last few years with the rise of the internet, social media, mobile computing and other technological developments. This online evolution is transforming business, careers, marketing, socialising, learning and practically every other aspect of life. Democratization of media and publishing means that marketing yourself or your business has changed for ever. Suddenly anyone, anywhere in the world has access to communication tools which are powerful, instant and free - and there are no limits on what they can achieve. Small up-and-coming brands...

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