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Your brand story

Telling your story   The keystone of building your brand is telling your story. The greatest successes and creations in human history owe their existence to a powerful story, and the greatest idea or product is almost worthless without one.   “As humans we are the product of the stories we tell ourselves – we are fundamentally narrative beings” – Dallas McMillan   Creating the right narrative for your brand is essential – in fact focusing on the story with everything you do is critical. What people care about is people – what happens to them,...

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