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business Archives - Influential
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Why your social media ROI sucks (but you should keep doing it anyway)

Social Media has become an essential part of marketing your business online., with over 90% of businesses now using Social Media. Is social media really worth your time, money and effort though? Most businesses are wasting their time on social media Unfortunately, the majority of businesses get a very poor return on investment from their social media efforts. Social media is often free or cheap to use, but it can be very expensive in terms of time and effort required to get results. For most businesses, this means that social media is costing them...

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Creating an Influential Brand

Welcome to a level playing field Our world has changed dramatically in the last few years with the rise of the internet, social media, mobile computing and other technological developments. This online evolution is transforming business, careers, marketing, socialising, learning and practically every other aspect of life. Democratization of media and publishing means that marketing yourself or your business has changed for ever. Suddenly anyone, anywhere in the world has access to communication tools which are powerful, instant and free - and there are no limits on what they can achieve. Small up-and-coming brands...

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