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Dallas McMillan Tag

Your brand story

Telling your story   The keystone of building your brand is telling your story. The greatest successes and creations in human history owe their existence to a powerful story, and the greatest idea or product is almost worthless without one.   “As humans we are the product of the stories we tell ourselves – we are fundamentally narrative beings” – Dallas McMillan   Creating the right narrative for your brand is essential – in fact focusing on the story with everything you do is critical. What people care about is people – what happens to them,...

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