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Brands with personality

In our new social media and social business landscape, the expectations we have of brands and people are changing abruptly. Brands are becoming more personalised (to the consumer) and also becoming more personable (having more characteristics of a person). At the same time, our personal brands (in many cases largely comprising our consumer brand choices) are becoming stronger and more prominent. This is eroding the barriers between brands and people. Let's examine this further, looking firstly at successful personal brands, and then at company brands which have created a value proposition by...

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