influential brand Tag

What is a digital brand?

Before we start creating a digital brand, it is important to understand what a brand is. The meaning of the word brand has changed a lot over the years. What is a brand? A couple of hundred years ago, a brand was something people used to mark cattle, horses and other animals that they owned - it was usually applied by heating a metal implement with a pattern, letters or numbers to the unfortunate animal. In the early to mid 20th Century, a brand was a name and logo of a company. By...