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Inbound Marketing Process – Attracting Clients

One of the most important trends in marketing over the last decade is the shift toward inbound marketing. Inbound Marketing involves getting prospective clients to find you, rather than chasing them. When most of use think of marketing, we think of outbound marketing - also known as push marketing or interruption marketing. The most familiar examples of this is broadcast advertising, cold calling, junk mail and billboards. The main premise of this marketing strategy is that you need to get out there and interrupt your prospective audience to show them your message, hoping that...

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