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psychology Archives - Influential
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Influence – by Robert Cialdini

Influence - Psychology of Persuasion¬† Robert Cialdini, in his book Influence, the psychology of persuasion details his study of what influences people to make certain decisions. He has found that across cultures, social groups, different occupations, geographies and industries, that the factors which influence people fall into a small number of principles; He found that while people mostly think they use rational and reasonable apporaches to making decisions, in fact their decisions are often driven by simple, reflexive responses. [leadplayer_vid id="510A8FA50B509"]     These universal principles of influence are: Reciprocation Commitment and consistency Social Proof Liking Authority Scarcity Cialdini argues that even though people...

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