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social media strategy Tag

The Shareable Brand

The way people discover, research and choose products, services and businesses has been changed forever by Google, the web, and social media. Old marketing strategies like interruption (advertisments in the middle of your favorite TV show etc) just aren't working anymore. Now the best brands are letting their customers do their marketing for them - they are leveraging the power of sharing. Personal referrals and recommendations are still gold Personal advice from the people we trust is still the most powerful factor influencing our purchasing decisions, but the way these are communicated and...

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