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social media Archives - Influential
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On doing what you love

Social Media, Google and the Web has changed our lives forever, and for the better I realise there are also real downsides which we are only just beginning to see, but lets face it, it isn't going anywhere, so we need to learn to adapt and make it work for us, rather than trying to avoid it. I think it is valuable to reflect on the changes that really impact our lives and opportunity to do what we love and live how we want to. You've probably heard the career advice to do...

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The Shareable Brand

The way people discover, research and choose products, services and businesses has been changed forever by Google, the web, and social media. Old marketing strategies like interruption (advertisments in the middle of your favorite TV show etc) just aren't working anymore. Now the best brands are letting their customers do their marketing for them - they are leveraging the power of sharing. Personal referrals and recommendations are still gold Personal advice from the people we trust is still the most powerful factor influencing our purchasing decisions, but the way these are communicated and...

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Why your social media ROI sucks (but you should keep doing it anyway)

Social Media has become an essential part of marketing your business online., with over 90% of businesses now using Social Media. Is social media really worth your time, money and effort though? Most businesses are wasting their time on social media Unfortunately, the majority of businesses get a very poor return on investment from their social media efforts. Social media is often free or cheap to use, but it can be very expensive in terms of time and effort required to get results. For most businesses, this means that social media is costing them...

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Social business
Jan 30 2013

Social Business Revolution

Prospering in the new digital economy requires you re-think about how you approach your business, your team and your customers. Social Business means more than Social Media To many businesses “doing social” means posting some ads and pictures on their Facebook page. Social media is our first glimpse of how social technology is going to change how we interact and work together, but it is just the beginning. The invention of the Gutenberg press in 1450 led to the renaissance and enlightenment, transforming human culture forever. Today the Internet and social media are...

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Becoming a social business

How to become a social business To survive and thrive as a business in the new digital economy you need to do far more than just put out digital equivalents of your TV and print advertising. There is an argument that if businesses aren’t ruthless, self-serving and deliberately ignorant of the needs of others they will go broke, and this has certainly been the strategy of some of the most successful businesses over the past decades. However business leaders are increasingly adopting a new approach that combines the benefits of capitalism with...

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Brands with personality

In our new social media and social business landscape, the expectations we have of brands and people are changing abruptly. Brands are becoming more personalised (to the consumer) and also becoming more personable (having more characteristics of a person). At the same time, our personal brands (in many cases largely comprising our consumer brand choices) are becoming stronger and more prominent. This is eroding the barriers between brands and people. Let's examine this further, looking firstly at successful personal brands, and then at company brands which have created a value proposition by...

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Creating an Influential Brand

Welcome to a level playing field Our world has changed dramatically in the last few years with the rise of the internet, social media, mobile computing and other technological developments. This online evolution is transforming business, careers, marketing, socialising, learning and practically every other aspect of life. Democratization of media and publishing means that marketing yourself or your business has changed for ever. Suddenly anyone, anywhere in the world has access to communication tools which are powerful, instant and free - and there are no limits on what they can achieve. Small up-and-coming brands...

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Adding video to your Linkedin profile

The new Linkedin profile now supports media uploads, such as videos, presentations, images and documents. Learn how to spruce up your Linkedin profile in this short video. Linkedin Profile videos help you stand out from the crowd! [leadplayer_vid id="510B523AD31C3"] In this short video I’m going to show you how we can add videos, presentations and other media to our LinkedIn profile. LinkedIn previously supported a SlideShare app which let you show slides and video on your LinkedIn profile.  They've recently stopped supporting the Slideshare app and have now replaced it with native LinkedIn media player. ...

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